Why Need Marketing.

Well this we all know how important is marketing an do we all do marketing some or the other ways.But why we do marketing. Marketing is a very important aspect in business since it contributes greatly to the success of the organization. Production and distribution depend largely on marketing. Many people think that sales and marketing are basically the same. These two concepts are different in many aspects. Marketing covers advertising, promotions, public relations, and sales. It is the process of introducing and promoting the product or service into the market and encourages sales from the buying public. Sales refer to the act of buying or the actual transaction of customers purchasing the product or service.

                                  

Since the goal of marketing is to make the product or service widely known and recognized to the market, marketers must be creative in their marketing activities. In this competitive nature of many businesses, getting the product noticed is not that easy.

Strategically, the business must be centered on the customers more than the products. Although good and quality products are also essential, the buying public still has their personal preferences. If you target more of their needs, they will come back again and again and even bring along recruits. If you push more on the product and disregard their wants and the benefits they can get, you will lose your customers in no time. The sad thing is that getting them back is the hardest part.

Marketing Promotes Product Awareness to the Public

It has already been mentioned in the previous paragraph that getting the product or service recognized by the market is the primary goal of marketing. No business possibly ever thought of just letting the people find out about the business themselves, unless you have already established a reputation in the industry. But if you are a start-out company, the only means to be made known is to advertise and promote. Your business may be spending on the advertising and promotional programs but the important thing is that product and company information is disseminated to the buying public.

Various types of marketing approaches can be utilized by an organization. All forms of marketing promote product awareness to the market at large. Offline and online marketing make it possible for the people to be educated with the various products and services that they can take advantage of.

A company must invest in marketing so as not to miss the opportunity of being discovered. If expense is to be considered, there are cost-effective marketing techniques a company can embark on such as pay-per-click ads and blogging.

Marketing Helps Boost Product Sales

Apart from public awareness about a company’s products and services, marketing helps boost sales and revenue growth. Whatever your business is selling, it will generate sales once the public learns about your product through TV advertisements, radio commercials, newspaper ads, online ads, and other forms of marketing. The more people hear and see more of your advertisements, the more they will be interested to buy.

If your company aims to increase the sales percentage and double the production, the marketing department must be able to come up with effective and strategic marketing plans.

Marketing Builds Company Reputation

In order to conquer the general market, marketers aim to create a brand name recognition or product recall. This is a technique for the consumers to easily associate the brand name with the images, logo, or caption that they hear and see in the advertisements.

For example, McDonalds is known for its arch design which attracts people and identifies the image as McDonalds. For some companies, building a reputation to the public may take time but there are those who easily attract the people. With an established name in the industry, a business continues to grow and expand because more and more customers will purchase the products or take advantage of the services from a reputable company.

WHEN CNN-IBN CAME TO IILM GSM....

"You cannot connect the Dots Looking forward,You can only connect them looking backwards"

 - The Late Steve Jobs

What If  I were to connect the dots looking forward? 

What If I could Make some assumptions about the future?

What If I could tell you What the CNN IBN Shoot That just concluded would do to us 5 years from now?

What could be more lively, than to see the alumni of IILM GSM walk our lawns once again,traversing down the memory lanes.

"Connecting the dots"

 To our families we are angels and devils,or rays of hope But If We would for once yield to our free thoughts,all of us for that matter would have always thought of themselves as small dots.

 Arent we the finishing touch of a beautiful story or an artist's imaginative brush,we could be dots finishing stories or beautiful lines of prose.

If We could be dots,we could connect easily,making all of us a small dot in something grand and holy like we are -One big Family  (IILM GSM family) and big in ourselves at the same time.

So, Please forgive me But I am better connecting the dots looking forward and when I see the bonds that this cnn ibn shoot made to the faculty,students,non teaching staff and the Management,I should say Lets just keep connecting the dots.

UNODC's Response to Human Trafficking

UNODC offers practical help to States, not only helping to draft laws and create comprehensive national anti-trafficking strategies but also assisting with resources to implement them. States receive specialized assistance including the development of local capacity and expertise, as well as practical tools to encourage cross-border cooperation in investigations and prosecutions.

The adoption in 2000 by the United Nations General Assembly of the Protocol to Prevent, Suppress and Punish Trafficking In Persons, Especially Women and Children marked a significant milestone in international efforts to stop the trade in people. As the guardian of the Protocol, UNODC addresses human trafficking issues through its Global Programme against Trafficking in Persons. To date, more than 147 States have signed and ratified the Protocol. But translating it into reality remains problematic. Very few criminals are convicted and most victims are probably never identified or assisted.

For an overview of UNODC's work in the human trafficking field and the real-life complexities faced by people globally every day, please click on the following links:

Prevention of trafficking in persons

Protection of victims of human trafficking

Prosecution of trafficking offenders

Having worked on these issues since the late 1990s, UNODC has issued a comprehensive strategy setting out the complementary nature of UNODC's work in preventing and combating both human trafficking and migrant smuggling, and defining the immediate priorities for UNODC's future action and engagement on these crimes. The new strategy complements UNODC's Thematic Programme Against Transnational Organized Crime And Illicit Trafficking (2011-2013).

As the guardian of the Organized Crime Convention and its Protocols on Trafficking in Persons and Smuggling of Migrants, UNODC plays a leading role in strengthening and coordinating the criminal justice response to both human trafficking and smuggling of migrants.

UNODC's strategic approach to combating trafficking in persons and the smuggling of migrants is founded in the full and effective implementation of the Protocols, and can be best understood as having three interdependent and complementary components:

(1) research and awareness raising;

(2) promotion of the Protocols and capacity-building; and,

(3) the strengthening of partnerships and coordination.

With regards to research and awareness-raising, UNODC will publish the next Global Report on Trafficking in Persons in December 2012, and biennially thereafter.  UNODC also produces research and issue papers on trafficking in persons and migrant smuggling and engages in both broad and targeted awareness-raising on these issues, notably through the Blue Heart Campaign against Human Trafficking. UNODC's normative work on promoting the Protocols and capacity-building engages with Member States and working-level practitioners in providing legislative assistance, strategic planning and policy development, technical assistance for strengthened criminal justice responses, and protection and support to victims of trafficking in persons and smuggled migrants.  Finally, UNODC initiatives on strengthening partnerships and coordination occur through its participation in inter-agency groups such as ICAT, UN.GIFT and GMG and its management of the UN Trust Fund for Victims of Trafficking in Persons.

One of the reasons that I love living in Delhi - all right, NCR - despite all its many shortcomings and hassles is the glorious change of seasons. I am a person who likes and revels in change - if things stay the same for too long, I get restless. I'd hate to live in a place where the weather is the same, so you don't know if you're in March or May. Delhi with its four definite seasons and a different mood for every month just suits me.

In the winter, Delhi is a different city to the dun-coloured, dust-ridden one it is in the summer. You wake up to an intensely cold morning, and despite having gotten a good nine hours of sleep, it feels like you just went to bed. You burrow into your many layers of thick razais some more, wanting to snatch yet another twenty winks. It's gray outside and so foggy you can barely see the ship building which in summer is like the lighthouse marker to your home. You can see the fluffy angora fog sitting on its haunches on your terrace as you step out of your warm bedroom. You shiver, wrap the shawl around you one more fold and ask for more hot ginger chai, its steam mingling with the steam issuing from your mouth.

The bathroom feels icy-cold, despite the rod heater that has been on since morning to try and warm it up. The water is like ice, instantly freezing your hands into claws useless for so much as holding a toothbrush. As the blood thaws after a while, you rediscover the joys of opposable thumbs. Undressing to have your bath or change clothes is a form of exquisite torture, as the cold air delights in springing at your icy back. Goosebumps appear all over you, in the mere instant it takes for you to jump into the tub and hurl a mug of hot water at yourself. The dry cold of Delhi necessitates copious anointing of moisturiser but the prospect of staying bare for the time it takes you to smoothen some on is daunting.

Food cools in seconds, so in the time between your first and second bites of breakfast, you have moved from having a hot meal to a cold one. You layer on a warm vest and a thick sweater, followed by a jacket or coat. Make-up actually stays on your face in this weather, so you take a few minutes to slather it on. You discover you do have a face, after all.

The temperature slowly drops lower and lower as the year draws to a close. I remember college days when we had to take the college special bus. A whole gang of us would congregate at the bus stop, looking like mummies in our multiple layers of clothing. Gloves, wool socks and caps or scarves would be brought out. We would stamp out feet up and down and snuggle deeper into our jackets or shawls waiting for the bus. The bus never had a door which could close, and the windows never shut fully. So once the bus started, blasts of icy-cold wind would come in, making us shiver all the more.

One winter evening, we were invited to some cultural performance. My uncle and cousin, both unused to Delhi winter, were visiting and we decided to go and see the performance. We spent a sum total of about 2 minutes at the show, since it was held outdoors. It took us more time to come and go from there. Later we discovered the temperature had touched a new low of 0.25 degrees that evening!

Traffic seems thicker and more congested in winter, for some reason. The warm blast of the car heater pointed at your frozen toes is like a benison. You peer anxiously through the swirls of traffic to discern traffic signals and other vehicles. The Delhi fog has only grown worse over the years...

The fog can be so thick that you completely lose your bearings. One winter, we had gone out to a friend's home for Christmas dinner. The place was barely fifteen minutes away but by the time we emerged at 10:30 pm, the roads were blanketed with fog. Nothing was visible, not even the car which was parked right outside the front door. Those were the days when Delhi had no night life, so by this time the roads were completely deserted. Dad had to walk by the road divider, holding on to it with one hand and to the car with the other to guide us back home, while Sohan Singh, our beloved driver, drove at about 5 kmph all the way home. One morning, during my sister's pre-board exams, Dad had to drop her off to school - about 5 km away. The fog was so thick, even at 9 in the morning, that the two of them got completely lost and reached a good one hour late for her 10 am exam. Once when A and I had stepped out for a New Year's Eve party, we were driving from Vasant Vihar to Saket. Suddenly we saw that the lights of nearby houses were below us rather than on the same level - we were on a flyover. That's how we realised we had wound up near GK II, thanks to the fog.

Winter afternoons were chunks of time stolen from a magical place. Back when we lived in Pandara Road, all the neighbours would pull their charpoys into the common garden in between two rows of houses. They would busily knit - those were the days before readymade sweaters - and gossip together, exchanging sweater patterns and news while munching on puffed lotus seeds, chikki and revadi. All the kids would sprawl in the warm sunshine which was still cool because of the breeze that blew in from snow-laden Shimla, apple-cheeked and drowsy from the sun. Later, we had a house with a front verandah all glassed in, which caught a wonderful amount of sun in winters. We put a couple of comfy divans and a hammock into this porch and it became the family room through the winter, as it would stay warm till about 5 in the evening.

It gets dark early in Delhi winters, by 5 o'clock, and home seems all the more cozy. We used to light ineffective blowers or rod heaters to warm our chilly feet, and the family would huddle all the closer in the raw evenings. We would fight at the dinner table to sit closer to the blower. Now we have oil-filled radiators which keep the home nice and warm. But the first leap into bed, after drawing back the quilts, is still exquisite agony as you are greeted by the cold sheets which only gradually warm up. Mom had a good way of escaping this torture - when she came into the bedroom, usually a good half hour after everyone else had gotten into bed since she'd be busy preparing for the next morning, she'd ask dad to move to the other side of the bed!

Dad used to help us warm our beds by heating up water at night and pouring it into flat glass bottles which we used instead of the rubber hot water bottles which never made much impact. These would stay hot for ages. Even earlier, way back in the 70's, dad would get brick halves which would be heated on the gas range and wrapped up in soft cloth, and insert these into each bed a good hour before we went to bed so the bed would be all toasty. In the evenings, he would brew up a posset of hot rum, with honey, lemon, cinnamon and cloves and some hot water, to warm us from the inside. Every so often, mom would find that this made her too tipsy to get dinner ready, so dad would take over the kitchen for the evening.

Late evenings, the neighbourhood would frequently gather around a bonfire or an angeethi, particularly around New Year's Eve. We would throw in peanuts and corn kernels to roast them in the fire, and eat them, carefully raked out and blown upon, still hot from the fire. One winter, while I was still in college, dad who used to be rather strict had not let me go out to attend any parties. We had a dinner party at home with family friends etc. My friends promised to come over after the party. We had laid the makings of a bonfire near the house. The gang vroomed up on mobikes and cars around 2 am. I had been lying awake waiting for them. I ran out, armed with cake and my guitar. We struggled with the bonfire and eventually got it alight. My singer friend, after conspicuously blowing upon his chilled hands to warm them up, tuned up the guitar. We all curled up around the hot bonfire which was shooting sparks up towards the sky, the notes of the music lingering in the still, dark night...

Is Knowing Hindi no more important

My Brother Got a call from his very good friend . But the news was very bad. That made every one very upset. His friend was in his final years of engineering and placements were going on. He was a very bright student of his college and was among the toppers. But even in the last placement he was not placed. And the reason was very annoying. “Hindi” ya that was the reason. Do we know the importance of this language. Actually it is the most subdued language in the world and no one wants to know about it. Hindi is our language .Hindi is a symbol of unity in diversity. Hindi was an important weapon during the freedom struggle .Hindi is the soul of the country of India. After Chinese and English, the number of Hindi speakers is highest in the world . Hindi is spoken or understood by 383 million of the nearly one billion inhabitants of India and serves as one of the two official link languages of the Republic of India.  Hindi is the most difficult language but less than Japanese, Chinese etc. We Hindus think speaking Hindi is shame. It is symbolized as an illiterate’s and less esteemed language .  

Hindi has ten vowels: a, a:, i, i:, u, u:, e, o, , and ɔ. The length of vowels is phonemic. All vowels can be nasalized and nasalization is phonemic. Hindi has 33 consonants (including semi-vowels w and y) :  p, t, ṭ , k, ph, th, ṭh, kh, b, d, ḍ, g, bh, dh, ḍh, gh, c, ch, j, jh, m, n, ṇ, ŋ, r, ṛ, ṛh, l, s, š, h, w and y.  Its more clear and defined language than English.

There are many more languages in hindi- Maithili, Bhojpuri, tamil, telegu, gujrati, Magahi etc. Our country is unified by Hindi as one language and one country. Otherwise this country would had 28 different countries.

His friend who was one the best computer science engineer of his college was not able to clear the written which was in English. This guys with his no fault had to suffer because he knew only Hindi . His family will never be able to see their dream come true . So Hindi the damn language is not at all Important . It is the most useless language . It is used to call out to someone , used to speak slang languages , used to do fighting and bargaining. Have you ever seen any big known delegate giving speech in Hindi .  Every Big thing is done in English. So it should be “Jai Eng” and not “Jai Hind”.

Don’t you think even if each one of us will stand for the pride and reputation of Hindi we will be able to make it a most important language of our country . I know everyone has to speak English coz America is god but dear friends “Hindi bhi koi kachara nahi hai”. We should learn from countries like Japan, China , France , Italy  they have love and respect for their language . Not just their language but they also know how to respect their culture. Hindi should never be the reason for anyone’s defeat in life.  We have to stand now for our language. This whole blog is for you guys coz you and me are the futures. “Jai Hind”.

Reserve Bank of India

The Reserve Bank of India (RBI) is India's central banking institution, which controls the monetary policy of the Indian rupee. It was established on 1 April 1935 during the British Raj in accordance with the provisions of the Reserve Bank of India Act, 1934. The share capital was divided into shares of ₹100 each fully paid which was entirely owned by private shareholders in the beginning.Following India's independence in 1947, the RBI was nationalised in the year 1949.

The RBI plays an important part in the development strategy of the Government of India. It is a member bank of the Asian Clearing Union. The general superintendence and direction of the RBI is entrusted with the 21-member-strong Central Board of Directors—the Governor(currently Duvvuri Subbarao), four Deputy Governors, two Finance Ministry representative, ten Government-nominated Directors to represent important elements from India's economy, and four Directors to represent Local Boards headquartered at Mumbai, Kolkata, Chennai and New Delhi. Each of these Local Boards consist of five members who represent regional interests, as well as the interests of co-operative and indigenous banks.

Indian Rupee to US Dollar Conversion Rate • INR - USD Exchange Rate

Indian Rupee - US Dollar (INR - USD) Currency convertor. Today's (Sunday, November 18, 2012) Indian Rupee to US Dollar exchange rate.

Get information on Indian Rupee Conversion Rates and Indian Rupee to US Dollar exchange value. Find out the value of INR in USD. You can also use this currency converter to determine the exchange rate of Indian Rupee against major currencies including US Dollar, Pound Sterling, Euro, Rupee and currencies of Gulf countries etc

Scroll down for Indian Rupee exchange rates table. Simple and user friendly Indian Rupee Exchange Rate Calculator and Forex conversions with other currencies.

Diwali Celebrations in India

Diwali - the festival of light is regarded as one of the most important and glamorous festival among all of the festivals celebrated in India. It is one such festival, which is celebrated by all throughout the country. Due to India's rich cultural heritage each region has their special way of celebrating it but the reason behind its celebration is same throughout. It is celebrated to mark the victory of good over evil and light over darkness. People of all religion and caste enjoy the festival. The festival creates a magical and radiant effect in the atmosphere. Everybody is in a joy and festive mood. The festival symbolizes victory of light over darkness. That's why it's called the festival of lights. Every state has their significance behind its celebration.

In the North, Diwali festivities start at Dussehra. It is celebrated in a big way here all the shops, buildings, houses and roads are decorated with lights that may be diyas (small clay lamps), candles and electric bulbs. Sweets and dry fruits are the most common gifts, as are silver coins. But gifts also range from silver dishes and other household gifts to suit-pieces. In places like Punjab, Haryana and Delhi, gambling with cards picks up and reaches peak on the night of Diwali. Every street of north India hosts stage shows of Ramlila - a dramatic rendition of the story of the Ramayan. Everybody bursts firecrackers the whole day. Diwali Festival in the southern region is celebrated in the Tamil month of aipasi (thula month) 'naraka chaturdasi' thithi, preceding amavasai. The preparations begin the day before, when the oven is cleaned, smeared with lime, four or five kumkum dots are applied, and then it is filled with water for the next day's oil bath. The house is cleaned and washed and decorated with kolam (rangoli) patterns with kavi. The pooja room is decorated with all the items for puja. Here the Diwali Celebrations include a visit to the temple, gifts of clothes and jewelry, gorging on sweets and receiving blessings of elders.

In the eastern part of the country in Bengal it is celebrated with Kali puja. After Durga puja, Kali puja is another important and major draw of Bengal. This puja is also held on a mass scale. The puja is held at night amidst the sound of crackers and fireworks. Devotees remain awake throughout the night to worship Goddess Kali. The customs of celebrating Diwali, the festival of light vary from region to region. Though the theme of Diwali is universal. With warmer days turning into a mild winter, the fun-filled Deepavali, is celebrated for five days from Krishna Chaturdashi to Kaartik Shukla Dwiteeya. The people of all community observe the festival of Diwali. Though the celebration process and rituals may vary but the universal theme behind its celebration remains the same across the country.

GrEEn DiWaLi

The festival of lights  Diwali  celebrates the victory of good over evil.

The lighting of diyas on a dark, moonless night signifies the end of all things negative.

This festival, if celebrated in the traditional sense, has little to do with fireworks. So instead of polluting the environment with them, go ahead and celebrate a 'Green Diwali'.

Here are 10 creative ways for you to make it an eco-friendly affair this year.

1.  Do not use electric lights to illuminate your home. Instead, opt for diyas (earthen lamps) and candles.

This will not only reduce the amount of electricity being consumed, the flickering diyas will look prettier too.

If you must use electric illumination, opt for LED lights. They use at least 80 per cent lesser energy than the regular ones and also come in various hues too.

 2.  Although there are a number of environment-friendly crackers that have begun to flood the market and are definitely less polluting than others, this Diwali give the fireworks a complete miss.

Instead...

Get all the children of the community to go for a nature walk the evening before and collect dry leaves, grass, twigs etc. Then celebrate this festival of lights by lighting a bonfire on the terrace or in an open space and serve homemade sweets and sherbet.

Fill up balloons with glitter or small pieces of coloured paper and spend the evening bursting them, either with your family at home or with a lot of friends.

You could even have the kids blowing up brown paper bags and bursting them by jumping on them. The cheerful sound will be enough to usher in Diwali.

    

  3.  In earlier times, rangolis were made to feed the birds. This Diwali, go back to doing that.

Instead of using artificial colours, make your rangoli with spices and other food items as follows:

• For white, use rice powder
• Yellow: Pulses or turmeric
• Brown: Cloves or cinnamon
• Green: Cardamom (chhoti elaichi) or fennel (saunf)
• Red: Dried chilly or even kumkum, if you wish
• You can even make a rangoli out of fresh flowers -- their fragrance is sure to create the perfect festive ambience.
• You can decorate the doorway with garlands of marigold and jasmine and set up vases of roses and lilies. They will enhance the beauty of your house way better than the paper streamers and artificial lights would have.

   4.  If you must paint your home during Diwali, then use eco-friendly paint.

Besides, here are a few ideas to decorate your home without having to paint it at all.

• Twist colourful saris and dupattas to create streamers. Or paint old newspapers and hang them up as wall decorations.
• Use brocade saris or gold embroidered dupattas as drapes and curtains instead of going on a shopping spree.
• Use your child's leftover craft materials like tissues, sandwich or rice paper to make paper lanterns (kandeel). You could use match sticks to form the spokes.
• Save on electricity and stop using the doorbell for a few days. Instead, hang a bell at the door entrance and let all visitors ring that instead. It will definitely add to the puja feeling.
• Bandanwars or traditional door hangings are the first thing that welcomes every guest. Make these with leftover papers or bright coloured cloth and then add glitter or paper flowers to them.
• Don't throw away any fused incandescent bulbs. Instead, turn them into small flower vases by placing an orchid in the centre as a decorative accessory. You can also paint them different colours and hang them from the ceiling.
• Use organic incense sticks and fresh flowers to create that heady fragrance that one associates with a puja. Do away with the synthetic room fresheners.

   5.  Although innumerable options are available commercially, many of them come with artificial colours and way too much sugar.

So this Diwali make your own sweets instead, using only natural products like milk, chickpea flour (besan), coconut, jaggery, dry fruits, sugar etc and keep them both nutritious and unadulterated.

Some of the choicest Diwali sweets you can try making at home would be:

• Laddoos made of besan and rava (semolina)
• Barfi made of coconut and milk
• Kheer made of milk, rice and jiggery
• Shakkarpare made of flour, ghee and sugar
• Gajar ka halwa made of carrots and milk

Diwali...(victory of truth)

Diwali the 'Festival of lights' is one of the biggest and grand festivals of India. The word Diwali means 'row of lamps'. It is one of the main festivals that falls under Hinduism. It's celebrated to commemorate the victory of good over the evil, light over darkness and knowledge over ignorance. The reason of celebration differs from region to region in India.The festival falls between mid- October and mid-November. During the period of time, everyone worship goddess Lakshmi and also many traditional activities are performed during the five day celebration.

1. Birth of Lakshmi

It is said that the occasion of Diwali is actually the birth anniversary of Goddess Lakshmi. As per Legends, the Goddess of wealth, Lakshmi was re-incarnated on the new moon night of the Kartik month. This is why Diwali is celebrated to mark the importance of this day and seek the blessings of Goddess of prosperity.

2. Return of Pandavas 

The great epic Mahabharata says, it was Kartik Amavashya when the Pandavas returned from 12 years of exile to Virata kingdom as a result from banishment by Kauravas at the game of dice. The Pandavas were welcomed by the people by lighting earthen lamps. Since then Diwali is celebrated to mark the return of Pandava brothers after a long rigorous exile. 

3. Victory of Rama

Diwali is the day when it is said that Lord Rama returned to his kingdom Ayodhya after conquering Lanka. Lord Rama was exiled by his father Dashratha, the King of Ayodhya, along with his wife Sita and his younger brother Lakshman.Lord Rama returned to his Kingdom Ayodhya after 14 years of exile, in which he put an end to the demon Ravana of Lanka. After this victory of Good over Evil, Rama returned to Ayodhya and people welcomed them by lighting rows of clay lamps. So, it is an occasion in honor of Rama's victory over Ravana or Truth's victory over Evil.

4. Krishna killed Narakasura

Narakasura ruled the kingdom of Pradyoshapuram. Puranas says he has acquired immense power from a blessing given by Lord Brahma after a severe penance. Under his rule, the villagers suffered a lot of hardship as the demon tortured the people and kidnapped the women to be imprisoned in his palace with his invincible might.Unable to bear the tyranny of the demon, the celestial beings pleaded with Lord Krishna to save them from his torture. Lord Vishnu in his 8th incarnation as Krishna destroyed the demon Narakasura and rescued 16,000 women from his captivity. The celebration of this freedom went on for two days including the Diwali day as a victory festival and the story is a reminder that good can still come out of evil. 

Our New Friend are Electronic.

I am so sure the title of the writing is enough for you to understand what it is all about. But I shall be discussing its positive as well as negative effects on human life. Facebook, twitter, chatting windows are giving us more pleasure then the reality. we try to be in news we love to on the lips of many people we don’t hesitate to share our every single life incident on FB or Twitter.  I check facebook almost every day more than 30 times to see any new notification or message or friends request.  I am always in the on chat , I love chatting. I know its not gone work and I may feel isolated whenever I am offline. This online way of socializing is killing the fun that we use to have in schools. In those days when ever we feel lonely we use to drop in to the friends home to spend the whole afternoon with them. Should we allow these gadgets and social medias to take our happiness like this away from us. Let me share an instant. Just some days ago hurricane Sandy hit the coast of NYC.  The whole city was helpless, isolated and cut from the technology as it disturbed the power station pushing the whole NYC in darkness. There was some positive and some negative scene into the picture. Many people regretted this . they were not able to message or connect with each other coz of dead cell phones. Some took this opportunity and kept being in contact by arranging get together in this dark time. But the experience of being suddenly smartphoneless caused some to realize just how dependent on the technology they had become. But there are some whom dropped in to their grannies and spent some quality and social time with them. I am sure by doing this you will not miss anything. Just imagine waking up with the sun, exploring the neighborhood, checking in on friends, cooking by flashlight and going to bed soon after sundown. Hear news from a battery-powered radio and checked. The more we get addicted to these gadgets and imaginary social friends we will surely lose the essence of the life given by Almighty.  Don’t try to challenge him he has better ways to teach us lesson. “It’s strange, how in the end you feel like a prisoner to your device. It’s the one thing you wanted to work, more than anything. But will always long to come back to beholding beauty of the reality.”

Women Entrepreneurship

Women entrepreneurship has been recognised as an important source of economic growth. Women entrepreneurs create new jobs for themselves and others and also provide society with different solutions to management, organisation and business problems. However, they still represent a minority of all entrepreneurs. Women entrepreneurs often face gender-based barriers to starting and growing their businesses, like discriminatory property, matrimonial and inheritance laws and/or cultural practices; lack of access to formal finance mechanisms; limited mobility and access to information and networks, etc.

Women’s entrepreneurship can make a particularly strong contribution to the economic well-being of the family and communities, poverty reduction and women’s empowerment, thus contributing to the Millennium Development Goals (MDGs). Thus, governments across the world as well as various developmental organizations are actively undertaking promotion of women entrepreneurs through various schemes, incentives and promotional measures.

A Day to Stand For Environment

 Best part of studying in IILM is that it gives every student the opportunity to show their creativity. There are almost 25 clubs and every club has 2 or 3 OBs ( office bearer). They get a big opportunity to not only learn how to organize an event but also to develop  leadership qualities. Today was my 1^st event for Eco Green club. “Eco Green”- by its name it’s clear that this club represent environment . The purpose of this club is to create awareness among the society by spreading eco-friendly knowledge to students.

The most awaited event of our enthusiastic club was scheduled on 3^rd of November. It was a hectic task to organise a event for the 1^st time and that too according to the plan. We started the event by  celebrating 5 days dedicated to the 5 elements of environment.  The days were “ Land, water, air, save electricity, Floura & fauna.”  Calling it as “Eco week “.  Each day we displayed many the importance and affects of human interference on these elements of the earth. Recycled posters where and many small activities were organized to keep the students aware. Basically we were trying to spread awareness on how to save the environment.

At last of this 5 days event we planned to close the eco green event by a big event in which many students shall be participating. 

 Our Senior OBS and the junior OBS together made plans of what to execute and how to execute. On the D-day the whole hard work was to be judged. We planned to do the eco green quiz. The quiz was about the environment and the human impacts , some questions from the current affairs also. Many Teams gave participated. The elimination round gave chance to only  5 groups get the opportunity . The five groups went through 3 rounds which evaluated them on the basis of their eco natural intelligence. The whole even went very smoothly and with a lot of enthusiasm. We all had a good time. The questions were equally easy and equally tough. There were two winners and they were awarded cash prize and certificate. The audience were given chocolates for every correct answer asked from them.
                

This event would have not been possible if the Club coordinator ‘Nair Sir’ would have not made an extra effort to materialize the plan. We are thankful to him for supporting our enthusiasm and to trusting our ability.  Thanks to team members for having faith in me so much and standing by my side every time. The participants are the best part of any event and a special thanks to them. Rest the day ended happily and everyone went with a smiling face learning a lot of hidden facts of the Mother earth.